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A passion for a pair of unique selvage indigo denim: "DOWN NORTH JEANS"

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A denim label DOWN NORTH JEANS was established in 2007, providing as an indie brand from Shimo-kitazawa where the designer grew up. Shimo-kitazawa known as "Shimokita", is a commercial and entertainment district in Setagaya, Tokyo, also well known for a trendsetting place for youth culture.

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With meeting people from the well-established factory in Kojima synonymously known as the best denim production in Japan, DOWN NORTH JEANS fully started producing. The most distinctive icon for the brand is the stitch of the back pockets: two lines refer to Odakyu Line and Keio Inokashira Line, and where two lines cross indicates Shimo-kitazawa Station. There is a meaning of the origin of the brand behind it.

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DNJ's products range from standard fit to tapered straight fit, slim fit and boot cut denim. The color is all one washed indigo. Needless to say, the creation of "Made-In-Japan" denim is guaranteed with the highest quality and dedicated designs.

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